Momentive Performance Materials Inc. in collaboration with Chemico Inter Corporation Co., Ltd. held an online seminar entitled “Smart Silicone Polymers to Delight Your Hair” on September 23, 2021. The webinar presented the latest hair care trends and market overview, and then smart silicones that provide hair protection without negative sensorial and repair damaged hair without buildup for leave-on and rinse-off formulations. Demonstrations of 8 formulations and their performances were also included to make it easier for the attendees to understand.