Beyond The Scent: The Art, Science & Technology of Fragrance (September 2, 2026) - Hanbit Flavour & Fragrance Co., Ltd. together with PT. Chemico Surabaya, Surabaya branch hosted a seminar highlighted the latest trends and innovations in the fragrance and K-Beauty industries at Vasa Hotel Surabaya. The session explored fragrance fundamentals, evolving consumer preferences, emerging 2026 K-Beauty trends, and innovative fragrance concepts inspired by Korean nature and culture (K - Scent). It also introduced the application of AI technology in optimizing performance of shampoo fragrance, particularly in terms of diffusion, intensity, and longevity, as well as the approaches to body odor control and deodorization.